A call to action

After hearing a lot of, to be frank, bullshit, both in local news and my personal life, I took it upon myself to speak up about the importance of perspective in indigenous communities and standing on colonised land.

While I was working on some experiments and exercises in my typography class, and inspired by Aotearoa’s own Johnson Witehira’s Whakarare, I developed this typeface for the explicit use of the macron.

This poster was informed with guidance from my lecturer, Catherine Griffiths, who encouraged me to let the typography stand on its own merit. Requiring no graphics or